Here you'll find the classic Porter frameworks—industry structure and the Five Forces, competitive advantage and the value chain—as well as a set of practical tests to apply in evaluating existing strategies or developing new ones. You'll also learn Porter's thinking about critical issues such as scale, goal setting, sustainability, and disruption. With a relatable cast of characters—a deadlocked team of managers calls in Professor Porter to help them devise a new strategy—this book brings a sense of fun to a serious subject. It will help you quickly grasp the fundamentals of strategy, whether you're a seasoned strategist looking to cut through all the new buzzwords or a new manager about to lead your first strategy meeting