The KEEP-IT COOL series is particularly intended for on the go or for picnics. It consists of three parts in three colors: a water bottle, a lunch box and a cooler bag. The KEEP-IT COOL water bottle has a cooling element on the bottom of the bottle that is placed in the freezer and keeps the bottle's contents cool for up to 3 hours. In addition, the bottle has a drinking cup and a practical silicone strap to close it.